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iPhone App provides BMW Dealership with enormous torque

BMW Dealership



The Canterbury BMW iPhone App included a BMW vehicle search for current pre-owned, demonstrator and new BMW vehicles. Users were kept up to speed with the latest BMW news, reviews, accolades, vehicles, and special opportunities from Canterbury BMW and the world of BMW. The App enabled customers to seamlessly book a test drive or service appointment directly with the dealership.

The App was kept up to date via XML data feeds from the PrestigeWay web service. The centrally managed Content Management System (CMS) enabled the dealership to update their own content globally. News articles, on the platform, were published in Google News within 6 mins of being published. In 2008, when the Apple App Store was made available to developers, PrestigeWay was extended to include Dealership branded iPhone App channels.

What we did:

– Creative concepts
– Specification
– Architecture
– Wire-framing
– UX & UI Design
– User Interface
– Web Service
– Content Management System (CMS)
– Copywriting
– Content Management
– Ad-server Management
– App Store deployment


– CakePHP
– Content Management System (CMS)
– Objective C
– Open X Ad-server

What it took to Build:

– 218 custom sketches and workflow diagrams
– 72 screen designs
– 150 independent source files
– 75,000 lines of Objective-C
– 87 XML feeds from PrestigeWay
– 434 software builds to reach final version
– 1,637 hours
– 5 resources over 2 continents


– Social Media integration for sharing news and vehicles
– Authorized Dealership geo-location service
– Vehicle search via geo-location
– Latest BMW vehicle model range, specifications, compare
– Dealership contact details and opening times
– Dealership click to call and email
– Comprehensive offline browsing capabilities
– Address Book integration
– Google Map integration
– BMW vehicle preference filter
– Ability to serve Ads on any page dynamically based on preferences

Interested in working with us?

Interested in working with us?