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Multiple Choice App streamlines Audi A6 training




The Audi Multiple Choice iPod Touch App was designed to seamlessly train Audi dealership sales teams on new Audi vehicles prior to the vehicle launch. The application could deliver an unlimited number of multiple questions, written in 36 different languages, to 400 iPod touches for training purposes.

The answers from all users were collated in a statistical tool that presented key learnings of the results to the trainers in real time. This technology greatly improved the efficiency of Audi’s global sales training program.

What we did:

– Creative concepts
– Specification
– Architecture
– Wire-framing
– UX & UI Design
– User Interface
– Web Service development
– Content Management System (CMS)
– App development
– App deployment (internal)


– CakePHP
– Content Management System (CMS)
– Objective C


– Multiple choice test in 36 different languages
– CSV export for import into Microsoft Excel
– Graphical and tabular output with ability to filter results
– Web service for storage of data from questions and answers
– Statistical data tool enabling easy analysis of training results

App Demo

Matt Hogan

Founder Konversed Labs

Interested in working with us?

Interested in working with us?